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Reports surfaced on September 14 that Jim Yang, the former General Manager and Head of Global Studio at Finnish game firm Supercell, joined Genshin Impact‘s developer miHoYo earlier this month, according to his LinkedIn page. He now serves as President of HoYoverse, the international brand of miHoYo.
According to Yang’s public profile, prior to joining miHoYo, he held several positions engaged in enterprise development, strategy, investment and product management at Tencent and Riot Games, an American video game developer. He started his career with Morgan Stanley and PAG Capital, an Asian PE fund.
In February this year, miHoYo announced the official launch of a new brand, HoYoverse, aimed at creating and delivering immersive virtual world experiences for global players through various entertainment services. HoYoverse will expand its content production, technology research and distribution through offices in Montreal, Los Angeles, Singapore, Tokyo and Seoul.
It is worth mentioning that, according to firm co-founder Haoyu Cai, HoYoverse was established to create a grand virtual world driven by content, in which games, animation and other entertainment types are integrated to provide players with a high degree of freedom and immersion.
Yang has now taken over the post of President of HoYoverse, and he is expected to provide assistance for miHoYo’s overseas promotion strategy and brand development with his profound experience in games and company operation and development.
SEE ALSO: Genshin Impact Publisher miHoYo Sets up HQ in Singapore
Shanghai-based video game developer miHoYo announced on July 22 that it will start small-scale closed beta testing with deleted files for a new game called “Zenless Zone Zero” at 10:00 on August 5.
Popular Chinese online game Honor of Kings, developed by Shenzhen-based Tencent, is the highest-paid mobile MOBA game in the world.The firm released alpha tests in Mexico for an international version on July 14.
The headquarters of HoYoverse, a global interactive entertainment brand owned by game developer miHoYo, was recently opened in Singapore.
Mobile app research firm Sensor Tower reported on July 28 that a total of 23 Chinese mobile games made it into the top 100 bestsellers in the US during the first half of 2022, for a combined total of $1.41 billion, accounting for 20.6% of the top 100’s total revenue.
Pandaily is a tech media based in Beijing. Our mission is to deliver premium content and contextual insights on China’s technology scene to the worldwide tech community.
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