Shein to open London pop-up as it focuses on brick and mortar strategy – Retail Gazette

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Shein has revealed plans to launch a pop-up expertise from September 16 to 18 in London.
The online giant mentioned the pop-up shall be situated within the metropolis’s West Finish and can home a curated assortment of seasonal traces, together with wardrobe staples and partywear.
The model mentioned: “Shein satisfaction themselves in making the most recent vogue and sweetness traits accessible to everybody, and with this curated edit of the most recent traits hope to empower buyers to make the road their catwalk this September.”
READ MORE: How did Shein become the world’s biggest fashion retailer?

Shein has opened a handful of pop-ups over the course of the previous 12 months, together with one launched in partnership with cost answer supplier Klarna, additionally situated in London’s centre.
This latest pop-up comes simply in time for London Trend Week, which takes place from September 15 to twenty.
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