Rihanna’s lingerie company Savage X Fenty sued for alleged fraud by Santa Clara County – The Mercury News

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A brand new lawsuit by Santa Clara County accuses pop famous person Rihanna’s lingerie firm Savage X Fenty of deceiving clients by mechanically enrolling them in a “VIP” program with automated recurring bank card prices.
Savage X Fenty by Rihanna broke California’s just-tightened automatic-renewal regulation by the scheme, in accordance with the swimsuit filed by Santa Clara and 4 different counties, together with Santa Cruz, on behalf of the folks of California.
“When shoppers bought (Savage X Fenty’s) merchandise on its web site, (the corporate) would mechanically add an mechanically recurring paid VIP membership into the shoppers’ procuring bag, inflicting the shoppers’ bank card (to) be charged repeatedly … till cancelled by the shoppers,” the lawsuit filed in Santa Clara County Superior Courtroom claimed. The swimsuit was filed final month however was solely registered and launched Monday.
Savage X Fenty didn’t instantly reply to a request for remark. A quote from Rihanna on the agency’s web site contains the remark, “Savage X means making your individual guidelines.”
The 5 counties accused the corporate of fraud, alleging that its actions “had been more likely to deceive members of the general public and had been carried out with that intent.”
Savage X Fenty did not correctly disclose the phrases and situations of the auto-renewal program “clearly and conspicuously on its web site,” and didn’t acquire clients’ “affirmative and categorical knowledgeable consent” to this system, the swimsuit alleged. The agency additionally didn’t present “a easy on-line mechanism for patrons to cease recurring prices,” the swimsuit claimed.
The agency additionally advised clients that retailer credit score accrued by way of VIP membership may very well be used at any time, when in reality it might solely be used for purchases costing greater than the worth of the credit score, the swimsuit alleged.
The counties are searching for a courtroom order barring Savage X Fenty from partaking in any “deceptive and/or misleading” statements, compensation to California clients of cash allegedly “wrongfully obtained,” and fines of $2,500 for every violation of California’s Enterprise and Professions Code. The swimsuit didn’t specify a lot of alleged violations or an quantity allegedly taken illegally from clients.

Barbadian singer Rihanna launched her lingerie firm in 2018, with an intensive sizing vary that promoted a “body-positive message,” in accordance with Vogue journal. “You may be cute and playful one week and a black widow subsequent week,” Rihanna told Vogue. “You’ll be able to take dangers with lingerie.”
Savage X Fenty has 5 shops throughout the U.S., together with one in California, in Culver Metropolis. The lawsuit doesn’t embody claims concerning gross sales from the brick-and-mortar retailers.
California’s automatic-renewal regulation, first handed in 2009, was tightened July 1 after Gov. Gavin Newsom signed a bill written by Assemblymember Marc Berman, who represents components of Silicon Valley, together with Palo Alto, Mountain View and Sunnyvale.
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