Materials startup Novoloop brings its upcycled outsole to On’s new running shoe

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Making sneakers is a grimy enterprise; one which’s closely reliant on fossil fuels. Shoe firms have experimented with varied methods to scale back their footprints, from uppers product of recycled plastic to midsoles made of froth derived from sugarcane.

Now, there’s a brand new method — upcycling. Supplies startup Novoloop and running-shoe producer On will announce a partnership later at present to supply an outsole made with upcycled thermoplastic polyurethane. It’s considered one of a bunch of supplies which might be debuting with On’s new climate-friendly sneaker, the Cloudprime.

The partnership will probably be introduced at an Elemental Excelerator occasion later at present as a part of Local weather Week in New York Metropolis, and TechCrunch has unique particulars in regards to the collaboration, Novoloop’s novel materials and the way it’s made.

Materials startup Novoloop brings its upcycled outsole to On’s new running shoe by Tim De Chant initially printed on TechCrunch

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