Crazy in love with Tiffany x Beyoncé – Bangkok Post

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After the About Love marketing campaign, Tiffany & Co has launched Lose Your self In Love as an homage to the enjoyment of being one's unapologetic self and a name to embrace the ability of risk.
The second collaboration with Beyoncé contains the print marketing campaign shot by Mason Poole and video by Dikayl Rimmasch.
“I’m honoured to proceed the partnership with Tiffany & Co and to discover even deeper how lovely our connections are, after we actually rejoice the connection and significance of affection that we’ve for ourselves as people,” says Beyoncé.
In one of many photographs, the Grammy Award winner wears a Tiffany HardWear necklace, created specificially for the marketing campaign.
The design is impressed by the daring power and highly effective structure of New York Metropolis, the place the primary Tiffany retailer opened in 1837.
The customized piece boasts 18k gold hyperlinks thrice the size of the present Tiffany HardWear graduated hyperlink necklace, and it took over 40 hours to assemble and polish by hand.
The marketing campaign photographs additionally function Tiffany T, Tiffany Knot, the brand new Tiffany Lock in addition to items from Jean Schlumberger and Elsa Peretti, two designers, who like Beyoncé, had been pillars of fearless self-expression throughout their time.
Tiffany T ring and bangle. Pictures courtesy of Tiffany
Tiffany Lock bangle.

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